Sappe Public Company Limited or ‘SAPPE’, a leader of functional drink in Thailand communicates that ‘beautiful skin is for everyone and does not have to be expensive’ through its #RightToHaveBeautifulSkinForAll campaign. Under this initiative, SAPPE launched advertising clips reiterating its stance in ‘delivering beautiful skin equally’ with an item ‘Sappe Beauti Powder Stix’, a powdered drink in strawberry flavor containing 2000 mg of collagen and vitamin C. The consumers can add collagen into their daily skincare routine by tearing a pack, mixing Sappe Beauti Powder with water before drinking it. The innovative drink comes at an affordable price at only 10 baht per sachet, making it accessible to all. Sappe has expanded its customer base through new channels and sets a sales target of no less than 100 million baht.
Ms. Piyajit Ruckariyapong, Chief of Executive Officer of Sappe Public Company Limited (SAPPE) has underscored SAPPE ‘s commitment to equality stating, ‘we believe that everybody can achieve good health and beauty through their own ways’. To underline this stance, Sappe has been trying to invent products that improve people’s quality of life, are easily accessible and do not come with a heavy price. As various options are available for the consumers these days, SAPPE is determined to create new options that contribute to enhanced beauty and better health from within. The innovative choices have been offered through our diverse range of high-quality products including beverages or powdered drinks like ‘Sappe Beauti Powder Stix’, rich with 2000 mg of collagen and vitamin C. This strawberry flavored drink offers a convenient way to consume; only ‘Tear-Mix-Drink’ a pack of strawberry drink to infuse your skin with collagen on a daily basis.
The Sappe CEO added Sappe Beauti Powder Stix received a warm welcome from consumers since its debut early this year, therefore, we would like to underline that everyone can access wellness and beauty easily with the #RightToHaveBeautifulSkinForAll campaign This message is designed to communicate with the consumers that Sappe Beauti Powder Stix, collagen powder in strawberry flavor, is the ideal choice for all. Its abundant benefit includes 2,000 mg of collagen to promote healthy skin, along with 100% Vitamin C to help improve collagen absorption. The product can be easily prepared by simply opening the sachet, mixing it with water and enjoying the drink. It is not only tasty without stink but also contributes to skin radiance and daily collagen replenishment at only 10 baht per sachet. Due to its reasonable price, getting glowing skin is no longer a challenge for many, and the right to have beautiful skin truly belongs to all.
“For this campaign, SAPPE raises equality issue to convey a narrative rooted in the brand’s belief that everyone equally deserves the right to access high quality products for self-care under #RightToHaveBeautifulSkinForAll campaign. This message quickly gained engagement and went viral overnight. We believe that when the consumers see Poster Bomb installations throughout the town, questions and buzz will emerge in the online sphere. SAPPE has prepared three advertising clips to emphasize that it is not necessary to have beautiful skin by overspending, excessive time commitment, or expensive-luxurious food. Just tearing, mixing, and drinking collagen powder at a price of 10 baht from Sappe Beauti Powder Stix, everyone can own the right to attain beautiful and radiant skin. Our item is easily accessible as it is distributed in local retail stores. Through this campaign, SAPPE aims to promote wider accessibility to this quality product and expects it will help boost sales volume of Sappe Beauti Powder Stix to reach a target of over 100 million baht this year”, Ms. Piyajit said.