Sappe Public Company Limited or SAPPE is set to bring excitement to THAIFEX – ANUGA ASIA 2026, Asia’s largest international food and beverage trade exhibition, with its latest booth concept, “FUNNIVERSE” a universe of fun inspired by a futuristic playground in outer space. The concept is designed to deliver a new experience filled with fun, creativity, and imagination to consumers from around the world.
Through the “FUNNIVERSE” concept, SAPPE presents a world where traditional rules are unlocked, inviting visitors to step into a zero-gravity universe of fun that combines vibrant colors, playful elements, and interactive experiences. The Space Playground-style booth features a giant spaceship ring, futuristic design lines, and activity zones that allow visitors to engage more closely with the brand universe.
Inside the booth, SAPPE will showcase innovative beverages from more than 10 brands, highlighting the potential of Thai beverage products exported to over 100 countries worldwide. Leading the lineup is “Mogu Mogu,” the global nata de coco drink brand that created the Snack Drink phenomenon and continues to win the hearts of consumers in many countries. Other featured brands include Sappe Aloe Vera, Sappe Beauti, and B’lue vitamin water, all designed to meet the lifestyle needs of modern consumers.
SAPPE is also preparing to surprise visitors with the launch of new campaigns for both domestic and international markets. These include the launch of “Sappe Beauti” under the campaign “Drink Fresh, Bring Back Your Glow,” featuring brighter and more modern packaging designs alongside collaborations with TikTok creators to bring fresh energy to the brand. In addition, SAPPE will unveil Mogu Mogu’s new global campaign, “Wanna Skip? You Gotta Chew,” designed to spark fun and create new experiences for younger consumers worldwide in true Mogu Mogu style.
Ms. Piyajit Ruckariyapong, Chief Executive Officer of Sappe Public Company Limited, said that participating in THAIFEX – ANUGA ASIA 2026 this year is not only about presenting SAPPE’s beverage innovations, but also reflects the company’s “Experience-Driven Brand” approach, which connects with younger consumers through fun, creativity, and engagement, while continuing to strengthen SAPPE as a sustainable global brand in the long term.
Visitors are invited to experience the “FUNNIVERSE” at Booth No. 3-QQ01, IMPACT Challenger Hall 3, Muang Thong Thani, from 26–30 May 2026.
