Sappe Public Company Limited (SAPPE) has achieved a significant milestone once again this year as a Thai company that crafted its innovative beverage brand, ‘Mogu Mogu’, to become the global favorite. The achievement of Mogu Mogu, the exceptional fruit juice with coconut jelly, has led SAPPE to earn the Prime Minister’s Export Award 2023, or ‘PM Award’ in Best Thai Brand category, widely known as the top prize of success from the government to business operators. The award was presented by Prime Minister Srettha Thavisin this year. The award has affirmed potential and dedication of SAPPE in creating high-quality Thai product brands which have widely gained international recognition.
SAPPE Chief Executive Officer, Ms. Piyajit Ruckariyapong, said she represented SAPPE players, as the owner of fruit juice with coconut jelly drink ‘Mogu Mogu’, to receive the Prime Minister’s Export Award 2023 in Best Thai Brand category at the awarding ceremony organized by Department of International Trade Promotion (DITP). This award is considered the highest achievement awarded by the government to Thai business operators in order to foster product and service developments to meet the international standard, and to facilitate a sustainable expansion of international trade value.
The innovative drink ‘Mogu Mogu’, made from fruit juice mixed with big pieces of coconut jelly and being called Snack Drink, is the product that SAPPE invented and manufactured as the world’s first functional drink debuting in 2001. The product is regarded as the great pride for SAPPE as the owner of ‘Thai Brand’ utilizing output from Thai farmers in its production. With finest quality, uniqueness, and delightful taste, Mogu Mogu has been lauded by international consumers, earning its place as the top-ranked drink in several countries, especially South Korea and France where have been known for their cultural influence, and the acceptance of Mogu Mogu has also sparked a wave of ‘Brand Love’ among consumers.
“We have been trying to build a close engagement between our brand and the consumers, we emphasize the consumer behavior studies covering consumer insight and lifestyle. Being awarded the best exporter or Prime Minister’s Export Award 2023 is an assurance that we can move Mogu Mogu one step closer to becoming Global Brand. The prize will be a moral support encouraging us, Sappe Players, to better our work with an aim to build this Thai product, Thai brand to be labeled as Global brand”, Ms. Piyajit said.