SAPPE Chief Executive Officer, Ms. Piyajit Ruckariyapong, recently won the Bangkok Post CEO of the year 2023: Best CEO in Brand Stewardship Excellence awards. The awarding ceremony was presided over by Deputy Finance Minister Krisada Chinavicharana, who also presented trophies to all honored CEOs including Ms. Piyajit.
The SAPPE CEO is the sole female executive among 14 CEOs of leading companies who received the awards this year, thanks to her excellence in enhancing functional drink and healthy food industries and pushing the Thai brand to become the strong global brand. In the past, SAPPE had achieved significant success in building its prominent functional drink for women ‘Sappe Beauti Drink’ as the consumers’ favorite for a long time. The outstanding performance in the past year was pushing ‘Mogu Mogu’, fruit juice with coconut jelly invented by SAPPE, to become No.1 functional beverage brand in many countries worldwide, particularly in South Korea and France.
More importantly, Ms. Piyajit can transform SAPPE’s house brands to become global consumers’ favorites with her innovative vision. The SAPPE CEO never stops developing food and beverage, categorized in ‘Innovative Product’, over 20 items annually to constantly distribute to the consumers under an emphasis on fostering corporate culture of new generation filled with ‘passion’ to build a Thai brand ‘SAPPE’ to become the sustainable global brand.