Sappe Public Company Limited (SAPPE), the leader of functional drinks in Thailand, has continuously launched new products with the latest item “Sappe Beauti Powder Stix” created to help brighten skin. A sachet of Sappe Beauti Powder Stix in strawberry flavor contains 2,000 mg of collagen plus vitamin C. You can add collagen into your skin with easy steps: tear the pack, mix it with water and drink it. The price is affordable at only 10 baht per sachet. Sappe becomes the first company in Thailand to sell collagen powder in traditional trade or at the groceries. The company created this item to deliver “Beauty and Healthy” for all Thai nationwide at an affordable price.
SAPPE Chief Executive Officer, Ms. Piyajit Ruckariyapong, said the overall vitamin and food supplement market in Thailand tends to continually grow with the total market value of 25,269 million baht in 2020. From the market overview, the collagen market size was 5 billion baht, and is likely to expand by 5.9% per year on average (referred from an analysis by Grand View Research). Also, the search statistics for the word “Collagen” in Google since 2017 has increased by 212%. This emphasizes that products with collagen remain very powerful in the health and beauty industry.
SAPPE, as the leader in the functional drink market in Thailand for a long time with its “Sappe Beauti Drink” and a strong customer base, saw an opportunity to distribute the product in the traditional trade channel or groceries where collagen products have yet been available. The company, therefore, developed and launched another innovative item “Sappe Beauti Powder Stix” to serve the consumers’ beauty requirement in the form of collagen powder in strawberry flavor. Its abundant benefit includes 2,000 mg of collagen to provide healthy skin and 100% Vitamin C to help improve collagen absorption. It is easy to drink by opening the sachet, mixing it with water and drinking it. The item is tasty without stink and helps brighten skin and add collagen to skin every day at only 10 baht a sachet. Sappe Beauti Powder Stix targets people aged between 20 and 45 years old who want to have good health and brighter skin with a product at an affordable price and available at a grocery near you.
“We have been the expert in functional drinks in Thailand for over 15 years. We are determined to deliver healthy products for all Thais to help them look after themselves from nearby stores. The product development under the familiar Sappe Beauti Drink brand which comes in the new form “Collagen Powder Stix” is one of our key marketing strategies for the domestic market this year. We want to raise awareness in health caring and beauty to reach Thai people across the country with the quality product that is easy to consume, delicious, without stink, at an affordable price and easily accessible. We believe this item will bring good health to Thais and help them have more confidence in their healthy skin. We also prepare marketing activities to communicate with the target group for a good understanding. These fun activities are among our strategies to increase the customer base in the domestic market. Therefore, we have set the sales volume of at least 100 million baht in the first year,” Ms. Piyajit said.