Sappe Public Company Limited or SAPPE is serving freshness, deliciousness and good health for students with a new product, “Gumi Gumi Strawberry Yoghurt,” created with a complete blend of strawberry’s sweet aroma and soft yoghurt, which is rich in vitamin and makes your stomach full. The item exclusively targets both school and college students, giving them an alternative of quality and beneficial sweet. Gumi Gumi strawberry yoghurt jelly is available at shops, school cooperatives and universities nationwide at only 12 baht. SAPPE sets a sales target of no less than 100 million baht.
SAPPE CEO Ms. Piyajit Ruckariyapong said Gumi Gumi jelly is among SAPPE’s items which has been receiving good feedback from customers who are school and university students due to its good taste and easy to buy. As the company positions Gumi Gumi as a brand for students to allow them to have sweets with beneficial nutrients, new flavors have constantly been launched into the market.
From the information collected from the target group under the “Focus Group” method, it was found that most of the respondents were pleased with and preferred strawberry yoghurt jelly, SAPPE, therefore, developed and introduced the new product in strawberry yogurt flavor under the Gumi Gumi jelly brand. This popular flavor has a taste of sweet and sour of strawberry and the deliciousness of yoghurt. It is added with vitamin C, helps make stomach full and serves the need of diversified tastes. The Gumi Gumi strawberry yoghurt jelly gives the target group an opportunity to tirelessly experience various delicious tastes. It focuses on school-age customers and will expand to a new target which is the teenage group at the university level, aged between 19 and 24 years old.
“We set the sales goal of Gumi Gumi jelly in strawberry yoghurt flavor at no less than 100 million baht in the first year because the strawberry flavor is popular among the target group as seen from the high popularity in all categories of yoghurt flavored products nowadays. We want students to try this new Gumi Gumi jelly flavor with a guarantee of health benefit at 12 baht per one piece. It is easily to buy as we distribute the product at general shops, school cooperatives and universities across the country. Moreover, we prepare prizes and a number of marketing activities for consumers who buy our items to participate. Further detail will be posted at Facebook page: Gumi Gumi by Mogu Mogu,” Ms. Piyajit said.