Sappe Public Company Limited reinforces its position as a leading Thai beverage innovator on the national stage by winning two prestigious awards at the Future Trends Awards 2026, a platform that recognizes organizations, brands, products, and leaders shaping the trends of the future and generating positive impact across industries and society.

At this year’s awards, SAPPE received recognition in two categories: “The Most Trend Setter Product,” honoring outstanding leadership in product innovation, and “Leader of Leader,” which recognizes visionary leadership shaping future trends. The latter award was presented to Ms. Piyajit Ruckariyapong, Chief Executive Officer of Sappe Public Company Limited.

These achievements reflect the capability of a Thai organization to develop products that not only respond to consumer needs but also create entirely new market categories on a global scale. SAPPE has played a pioneering role in developing the “Snackable Drink” category — beverages that deliver an experience beyond simply drinking — which has become a distinctive identity of a Thai brand now recognized in more than 100 countries worldwide.

Ms. Piyajit Ruckariyapong, Chief Executive Officer, said the recognition reflects SAPPE’s long-standing commitment to continuous innovation while maintaining a deep understanding of consumers across diverse regional markets.

“This achievement is the result of the dedication and collaborative spirit of our entire team in driving the organization forward under our mission, ‘We better people’s lives through our innovative spirit.’ We believe that true innovation must create new experiences for consumers and inspire the market to move forward,” she said.

Throughout its growth journey, SAPPE has demonstrated that Thai brands can transcend the limitations of domestic markets and influence global consumption culture. By embracing bold ideas, experimenting with new possibilities, and developing products that blend fun, creativity, and quality, the company has successfully built a distinctive brand identity.

Receiving recognition in both product innovation and leadership in the same year not only highlights SAPPE’s achievements but also reinforces its role as a trend leader ready to help shape the future of the beverage industry, powered by Thai creativity on the global stage.