Sappe Public Company Limited (SAPPE) reported its fourth-quarter 2025 performance with sales revenue of THB 1,214 million and net profit of THB 121 million, representing a year-on-year decline of 11.9% and 35.9%, respectively, amid challenging market conditions. The fourth quarter marked the lowest point of the year, while beginning to show clearer signs of recovery, contributing to full-year 2025 sales revenue of THB 5,253 million and net profit of THB 776 million. For 2026, the Company has set a revenue growth target of 15%, supported by improving global demand trends, and will continue strengthening “Mogu Mogu” to reinforce its leadership in global beverage innovation.
Ms. Piyajit Ruckariyapong, Chief Executive Officer of Sappe Public Company Limited (SAPPE), stated that during the fourth quarter of 2025 (October–December), the Company recorded sales revenue of THB 1,214 million and net profit of THB 121 million, decreasing by 11.9% and 35.9% year-on-year (YoY), respectively. However, performance in this quarter began to show clearer signs of recovery, with a slower rate of decline compared to the previous quarter (QoQ), marking the lowest point of the year. This reflects the Company’s ability to adapt and signals a return toward business recovery. As a result, for the full year 2025, SAPPE maintained stable overall performance with total sales revenue of THB 5,253 million and net profit of THB 776 million.
“The factors impacting performance in the past quarter were mainly softer overseas sales due to seasonal effects, as certain countries entered winter periods and extended holidays. Nevertheless, through efficient cost management and swift operational adjustments, the Company was able to sustain profitability and maintain its competitive capabilities amid external volatility,” Ms. Piyajit said.
For 2026, SAPPE has set a revenue growth target of 15% from the previous year, anticipating a significant recovery across all global regions. In Europe, the market has begun returning to normal conditions after distributors managed inventory levels appropriately. In the Americas, the Company plans to expand distribution points and strengthen its online channels (Amazon), alongside pricing restructuring to address new tariff policies. In the Middle East, distribution coverage has been expanded. In South Korea, the Company will focus on penetrating new segments with innovative products and targeted marketing initiatives. Indonesia is expected to recover through more effective distributor management, while the domestic market will continue launching new products to stimulate purchasing power.
Furthermore, SAPPE will continue reinforcing its global leadership in the Snack Drink category through its flagship brand “Mogu Mogu,” the world’s first pioneer of nata de coco fruit juice beverages, currently popular in over 100 countries worldwide. With its distinctive “drink and chew” experience, the Company aims to further leverage brand strength and category momentum to expand its consumer base into new markets continuously.
“We expect 2026 to be a period of gradual recovery in several markets, particularly in key countries where consumption demand is beginning to improve. Together with new innovative product launches in Thailand, this will enhance our portfolio diversity and support steady growth in the periods ahead,” Ms. Piyajit concluded.
