Ms. Piyajit Ruckariyapong, Chief Executive Officer of Sappe Public Company Limited (SAPPE), has signed a Memorandum of Understanding (MOU) with Associate Professor Dr. Cholvit Jearajit, President of Srinakharinwirot University, to further strengthen long-standing academic collaboration between the business and education sectors. The partnership builds on a strategic alliance that has been continuously developed since 2018.

The renewed collaboration focuses on advancing Thailand’s beverage and food industry through knowledge exchange, internship support, and research and development in food and beverage innovation. The initiative aims to bridge academic theory with real-world business applications, while translating research outcomes into commercially viable products and operational processes that create tangible value for the industry.

Beyond academic advancement, the collaboration also seeks to connect classrooms, research laboratories, and commercial implementation to deliver measurable outcomes for both industry and society. A key objective is the development of a new generation of talent equipped with creativity, social awareness, and adaptability to the evolving business landscape—critical factors in enhancing Thailand’s industrial competitiveness on the global stage.

SAPPE believes that innovation is driven not by technology alone, but by the integration of knowledge, people, and real-world learning opportunities for young talent. The collaboration with Srinakharinwirot University—widely recognized as a university dedicated to learning for society—represents a strong alignment between industry and academia, forming a solid foundation for sustainable, long-term innovation.