Sappe Public Company Limited (SAPPE) announced its financial results for the third quarter of 2025 (Q3/25), reporting sales revenue of THB 1,349 million and net profit of THB 183 million. Revenue declined 13.9% year-on-year (YoY), while net profit decreased 39.0% YoY. Despite the slowdown, several key markets have begun to show clear signs of recovery, particularly Europe, which is gradually returning to growth as planned. The company also noted that the cost of key raw materials is trending downward, which is expected to support performance in 2026.

Piyajit Ruckariyapong, Chief Executive Officer of SAPPE, stated that overseas sales have continued to improve even as the company navigated global economic volatility and challenges across multiple regions this year. She added that SAPPE is confident revenue will return to growth across all regions next year, including major markets such as Europe, the Middle East, and Asia.

In the domestic market, SAPPE generated THB 380 million in revenue, an increase of 2% YoY. The strong momentum from the first half of the year—when domestic sales grew 28.9% YoY—helped lift overall nine-month domestic performance, which rose 19.1% YoY.

SAPPE continues to advance its Global Marketing Strategy for Mogu Mogu, driven by high-impact campaigns and collaborations with world-renowned Korean artists including BTS, SEVENTEEN, and TXT, to deepen engagement with Gen Z and Gen Alpha consumers. The company has also expanded its reach in France, the Philippines, the United States, and the United Kingdom. In the U.S., the #MyFirstMoguMogu Mobile Sampling Tour conducted over the past three months received strong consumer engagement and effectively helped build a new base of trial users.

The company is also expanding its product portfolio with new offerings such as Zero Sugar and Mogu Mogu Pretzel, along with additional brand collaborations to bring freshness and reinforce its leadership in the global chewable-drink market.

Piyajit added, “Although this has been a challenging year, recent quarterly trends show that we are on a recovery path. Overseas revenue declines have continued to narrow, and we expect to return to growth next year, supported by normalized order volumes and easing raw material costs, particularly resin and sugar. These factors will strengthen our overall performance in 2026.”