Sappe Public Company Limited (SAPPE), Thailand’s leader in innovative beverages, has officially entered the ready-to-drink tea segment for the first time with the launch of “Sappe Beauti Tea”, a health-focused oolong tea designed to elevate everyday self-care. The new range includes two exciting variants: Beauti Collagen Tea – Peach Flavor, infused with collagen to help hydrate the skin, and Beauti Fiber Tea – Lychee Flavor, blended with dietary fiber to support digestive health. Both formulas are now available at 7-Eleven stores nationwide for only 25 THB per bottle.
Ms. Piyajit Ruckariyapong, Chief Executive Officer of SAPPE, stated that the launch is in line with the company’s second-half strategy, which emphasizes Consumer Focus, Insight-Driven Development, and Effective Execution. Through deeper consumer research, SAPPE identified a growing trend in tea consumption among modern consumers who prioritize health, convenience, and daily wellness rituals.
“In today’s fast-paced world, tea has become more than just a beverage—it’s a lifestyle choice that blends refreshment with health benefits,” Ms. Piyajit explained. “We saw an opportunity to create a Functional Tea that fits perfectly with the needs of today’s health-conscious generation. Sappe Beauti Tea is our first-ever oolong tea product, uniquely designed to provide functional benefits while also aligning with the modern lifestyle of consumers aged 18–35 who value both wellness and image.”
Sappe Beauti Tea offers two functional options:
Beauti Collagen Tea – Peach Flavor: A fragrant and delicious oolong tea combined with collagen to help maintain skin moisture. Infused with the sweet aroma of peach—one of the most beloved fruits—this drink is perfect for daily refreshment with zero guilt, thanks to 0% sugar and low calories.
Beauti Fiber Tea – Lychee Flavor: A soothing blend of oolong tea and fiber to support digestive health naturally. The gentle scent of lychee offers a refreshing, relaxing experience suitable for everyday consumption—also with 0% sugar and low calories.
“As Thailand’s leader in innovative drinks, we continuously push boundaries to bring new and meaningful products to our consumers,” Ms. Piyajit continued. “Sappe Beauti Tea is our latest innovation that combines the power of oolong tea with functional ingredients—collagen and fiber—to create a tea that’s as delicious as it is beneficial. Under the concept of ‘Beauti-fresh instantly’, these drinks offer a fresh take on self-care and wellness that anyone can enjoy—regardless of gender or age.”
Sappe Beauti Tea is specially developed for Gen Z and Millennials who are looking for a beverage that not only tastes great but also supports skin and body wellness in a single bottle. Now available at all 7-Eleven branches across Thailand for 25 THB per bottle.
