Sappe Public Company Limited (SAPPE), Thailand’s leading functional beverage company, is turning up the heat this summer with the launch of two new limited-edition B’lue vitamin drink flavors: Watermelon Smoothie and Yogurt Jelly. These exciting new options offer a smoothie-in-a-bottle experience refreshing, easy to drink, and packed with essential vitamins like Vitamin C, B3, B6, and B12.

Available exclusively during the summer season at 7-Eleven stores nationwide, both flavors are designed for today’s consumers who want more than just hydration they want flavor, refreshment, and a health boost in one.

Ms. Piyajit Ruckariyapong, CEO of SAPPE, shared that as temperatures in Thailand soar past 40°C in many areas, demand for cooling, energizing drinks rises significantly. These new B’lue drinks were specially created for Gen Y and Gen Z consumers who value taste, convenience, and aesthetic appeal.

• B’lue Watermelon Smoothie captures the ultimate summer vibe with a juicy, chilled watermelon flavor that feels like sipping a smoothie by the beach perfect for café lovers who enjoy classic refreshment.

• B’lue Yogurt Jelly offers a delicious twist inspired by popular Thai smoothie and yogurt drinks. With a sweet and tangy jelly yogurt flavor, it’s light, fun, and anything but boring perfect for trend-loving young consumers.

“These aren’t just drinks they’re refreshing summer moments in a bottle,” said Ms. Piyajit. “With the growing popularity of vitamin drinks, we invite everyone to try the B’lue Summer Smoothie collection. Available only for a limited time this summer at 7-Eleven stores nationwide, for just 20 THB per bottle.”

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