Ms. Piyajit Ruckariyapong, Chief Executive Officer of Sappe PCL, and Mr. Soonthorn Simavara, Managing Director of Hatakabb (Sim Tien Hor) Co., the Hatakabb cough-pill producer, jointly launched a new product ‘SAPPE x Takabb’, to ease cough with an innovative way.
A bottle of functional shot, SAPPE x Takabb, contains various herbs including monk fruit, Indian gooseberry, licorice and lime to help relieve sore throat. The drink maintains texture of Hatakabb herbal pill, featuring with more extracts for smooth flavor.
The cooperation between SAPPE and Hatakabb marks another milestone in spicing up the functional herbal drink market for Gen Y and Z consumers. The 29-baht-product is now available at 7-Eleven convenience stores. The sales are expected to reach 100 million baht in the first year.
SAPPE x Takabb is the collaboration between SAPPE, the leader in innovative food and beverage and the legendary brand, Hatakabb, which has been a home remedy in Thailand for over 86 years.