Sappe Public Company Limited or SAPPE announced its operating results for the first quarter of 2026, reporting sales revenue of THB 1.292 billion, up 13.1% year-on-year, driven by strong recovery in international markets. Net profit stood at THB 183 million. The company continues to accelerate marketing activities in the second quarter to capture the high season and remains confident in achieving its full-year growth target of 15%, while preparing to unveil exciting surprises at THAIFEX 2026.
Ms. Piyajit Ruckariyapong, Chief Executive Officer of Sappe Public Company Limited or SAPPE, revealed that during the first quarter of 2026 (January – March), the company recorded sales revenue of THB 1.292 billion, increasing 13.1% compared to THB 1.142 billion in the same period last year. The results reflected significant recovery across several regions, particularly international sales revenue, which reached THB 938 million, up 25.7% year-on-year, driven by exports to more than 100 countries worldwide. International sales accounted for 73% of total revenue. Markets with outstanding growth included Europe, the Americas, and Asia, helping offset slightly slower sales in the Middle East caused by logistics impacts amid geopolitical tensions in March.
Domestic sales revenue totaled THB 354 million, decreasing 10.6% year-on-year, mainly due to lower selling prices in the All Coco business in line with declining coconut prices. Meanwhile, the company’s core domestic business remained close to the previous year’s level, decreasing only 0.2% year-on-year. The company continues to energize the beverage market through new product launches, including two new flavors under the B’lue vitamin drink brand — Watermelon Smoothie and Yogurt Jelly — as well as Preaw Green Apple Vegetable Powder, which contains 20,000 milligrams of fiber, mixed vegetable powder from 10 types of vegetables, and chlorophyll to support detoxification and digestive health. Most recently, SAPPE launched a new campaign for “Sappe Beauti” under the concept “Drink Fresh, Bring Back Your Glow,” extending the brand’s refreshed image while targeting Generation Z consumers in particular. All three brands have received positive responses from consumers and have effectively helped stimulate domestic sales.
Net profit for the quarter stood at THB 183 million, decreasing 18.2% year-on-year from THB 224 million in the same period last year. The decline was mainly due to an unusually low selling expense base in the first quarter of 2025. However, the company continued to manage costs according to plan, supported by a higher production utilization rate, easing prices of certain raw materials, and the success of ongoing internal cost reduction initiatives. These factors have strengthened the company’s cost structure and enhanced its readiness for future growth.
The Chief Executive Officer of SAPPE added that second-quarter 2026 performance is expected to continue growing as the business enters its high season. International markets across all regions continue to show positive momentum, supported by expanded distribution channels, stronger brand building, and collaboration with partners. Although geopolitical tensions may continue to affect sales in the Middle East, which accounts for approximately 9% of total revenue, the company believes the situation remains manageable. Regarding raw material price risks, if short-term price increases occur, the company will carefully manage the short-term impact and closely monitor the situation before considering appropriate long-term price adjustments, while maintaining market competitiveness as a key priority.
“Our international markets have returned to growth in line with our plans, and we remain confident in achieving our 15% growth target this year through continued international market expansion strategies and product innovation. In addition, from 26–30 May 2026, SAPPE will participate in THAIFEX – Anuga Asia 2026, where we are preparing to unveil exciting new campaigns for both domestic and international markets. We believe these campaigns will receive positive responses and further strengthen our brands on the global stage,” Ms. Piyajit said.
