SAPPE ร่วมถ่ายทอดประสบการณ์แบรนด์ไทยสู่ตลาดอินโดนีเซียในงาน INDO-IN Depth
SAPPE Shares Thai Brand Success Story in Indonesia at INDO-IN Depth
Dr. Yata Onin, Chief Sales and Marketing Officer of Sappe Public Company Limited (SAPPE), participated as a guest speaker at “INDO-IN Depth: Unlocking Indonesia’s THB 10 Trillion Market.” She delivered a presentation titled “The Success Journey of a Thai Brand in Indonesia and International Markets” on 10 September 2026 at Al Meroz Hotel Bangkok.
During the session, Dr. Yata shared SAPPE’s business experience, covering consumer understanding, business strategy and global brand building, with a particular focus on Indonesia. The country is one of SAPPE’s top five key markets, where the company has continuously developed its business since first exporting its products in 2004.
The event was organised by MBA Batch 4 students from the International Islamic College Bangkok (IICB), Krirk University, in collaboration with the Embassy of the Republic of Indonesia in Bangkok. It provided insights into business opportunities, market-entry channels and the challenges associated with Indonesia’s halal standards.
