“SAPPE” Reinvents the Satiety Beverage Market with the Launch of “PREAW XS” Ready-to-Drink Konjac Beverage
SAPPE Public Company Limited (SAPPE), Thailand’s leading functional beverage company, reinforces its leadership in the domestic functional beverage market with the launch of “PREAW XS”, the latest innovation under the Preaw Fresh brand. This ready-to-drink weight-control beverage (Weight-Control RTD) features chewy konjac pearls, delivering a delicious and enjoyable drinking experience designed for Gen Z and Gen Y consumers seeking an easy and stress-free approach to weight management. Available in two new flavors—Green Apple and Strawberry—PREAW XS is now available at all 7-Eleven stores nationwide, bringing a fresh new dimension to Thailand’s beverage market following its overwhelmingly positive response at THAIFEX 2026.
Ms. Piyajit Ruckariyapong, Chief Executive Officer of SAPPE Public Company Limited, said that both the Thai and global weight management markets continue to demonstrate strong growth. According to market data, the global Weight Management Supplements market is expected to grow at a compound annual growth rate (CAGR) of approximately 13.6%, with the Asia-Pacific region standing out as one of the fastest-growing markets. Beverage-format products, in particular, are experiencing remarkable growth, reflecting consumers’ increasing demand for convenient, accessible, and everyday weight management solutions.
This trend aligns well with consumer behavior in Thailand, where people are placing greater emphasis on maintaining a healthy lifestyle and managing their weight. According to Mintel, 74% of Thai consumers are interested in improving and managing their weight, particularly among Gen Z and Gen Y, who prioritize body confidence, appearance, and overall wellness.
Meanwhile, Thailand’s functional bottled water market reached a value of THB 5.379 billion in 2024, making it one of the fastest-growing beverage categories. However, SAPPE identified an attractive market gap through its convenience store channel survey. Most weight management products currently available remain limited to coffee, powdered drinks, gummies, jelly products, or dietary supplements, while there has been no ready-to-drink (RTD) weight-control beverage that truly meets the lifestyle needs of younger consumers. Inspired by the growing popularity of konjac beverages across several Asian markets and Thai consumers’ familiarity with konjac pearls, SAPPE developed an innovative product that offers a differentiated solution for the category.
The company has now introduced “PREAW XS”, a ready-to-drink weight-control beverage under the Preaw Fresh brand that delivers a satisfying drinking experience while fitting seamlessly into modern lifestyles. Developed from insights into young consumers who want to manage their weight without strict dieting or complicated routines, PREAW XS combines three key functional ingredients: konjac pearls for a fun chewy texture and enhanced satiety, Chromium, and L-Carnitine, both recognized nutrients commonly associated with weight management. The product debuts in two refreshing flavors—Green Apple and Strawberry—targeting Gen Z and Gen Y consumers who value convenience, confidence, and healthy living, while creating a new beverage experience that is easy, delicious, enjoyable, and accessible.
“SAPPE continuously studies consumer pain points to identify new opportunities for innovation. The lack of ready-to-drink satiety beverages in Thailand, combined with the growing number of younger consumers who actively care about their weight and wellbeing, represents an exciting opportunity for us to develop products like PREAW XS that address real consumer needs. After showcasing the product at THAIFEX 2026, we received an overwhelmingly positive response, reinforcing our confidence that PREAW XS will bring fresh excitement to Thailand’s functional beverage category,” said Ms. Piyajit.
Experience a new, easier, and more delicious way to support your weight management journey with PREAW XS, available now at THB 25 at all 7-Eleven stores nationwide. For more information, follow Facebook: Preaw Coffee and TikTok: @preawcoffee.th.
