“Sappe Beauti” Brings TikTok Angel Squad to Siam Square with “The DeBeau-ti Stage” Continuing the “Drink Fresh, Bring Back Your Glow” Campaign Through an On-Ground Brand Engagement Experience for Gen Z
SAPPE Public Company Limited continues to build on the success of its “Drink Fresh, Bring Back Your Glow” campaign for Sappe Beauti with a special on-ground activation, “The DeBeau-ti Stage,” held at Siam Square, one of Bangkok’s most popular lifestyle destinations for young consumers. The event was designed to connect the brand with Generation Z through fun, interactive, and immersive experiences that closely reflect the culture and lifestyle of today’s young generation.
The event followed the launch of Sappe Beauti’s Friend of Beauti creators—Angpao, Java, and Nammi, the popular TikTok “angel squad” loved by young audiences—who previously appeared in the campaign’s latest commercial. Through this activation, Sappe Beauti brought online creators that consumers know and follow into a real-world setting, allowing fans to meet and engage with them up close. The initiative aimed to strengthen brand engagement and create meaningful connections with younger consumers in a fun, accessible, and lifestyle-relevant way.
One of the event’s highlights was the arrival of the Friend of Beauti angel squad riding motorcycle taxis into Siam Square, recreating a memorable scene from the campaign commercial. They then invited fans to join the “Random Glow Dance Challenge,” where participants were encouraged to showcase their own dance moves amid an energetic atmosphere and enthusiastic cheers from the crowd. Selected participants also received the opportunity to take exclusive photos with the angel squad.
The event also featured “Live Camera Action! by Sappe Beauti,” a pink-themed photo booth where visitors could create content and capture memorable moments. Another attraction, “You’re Beauti-pool,” offered consumers the chance to try products while participating in interactive games and winning special prizes. Together, these activities reflected the brand’s approach to creating a brand experience that combines fun, refreshment, and consumer participation in a single event.
Ms. Piyajit Ruckariyapong, Chief Executive Officer of SAPPE Public Company Limited, said, “Following the positive response to the ‘Drink Fresh, Bring Back Your Glow’ campaign among young consumers, we wanted to bring the brand even closer to them through experiences they can truly engage with. This is especially important for Generation Z, who value health, confidence, and self-expression. By bringing our Friend of Beauti creators into an offline setting, we aim to make Sappe Beauti part of consumers’ everyday self-care and lifestyle moments.”
The event also reflected the concept of self-love and self-care, which has long been a core part of Sappe Beauti’s DNA. The brand aims to communicate that taking care of oneself is not something distant or complicated, but can start with small everyday actions—whether it is staying refreshed, looking after one’s health, or building confidence every day.
Following the successful launch of the “Drink Fresh, Bring Back Your Glow” campaign and its positive reception among young consumers, Sappe Beauti will continue to expand campaign communications through both online and offline channels. Through engaging content, activities, and brand experiences that align with Generation Z lifestyles, Sappe Beauti aims to become part of every self-care moment while reinforcing its position as a functional drink brand that understands young consumers in terms of health, refreshment, and self-expression.
Consumers can now experience the new Sappe Beauti at 7-Eleven stores nationwide, general retail outlets across Thailand, or purchase online via Line: @sappeonline and Shopee: Sappe Official Store. More information, activities, and content updates are available on Facebook: Sappe Beauti Drink and TikTok: @sappebeauti.
