Mr. Anan Ruckariyapong and Mr. Somnuek Aisurapitsanseri began producing cookies, glazed peanuts, glazed tamarind, and krongkrang snacks under the “Piyajit” brand.
Supsanan General Food Co., Ltd. was established at Bang Chan Industrial Estate.
Launched Mogu Mogu the world's first ‘snack drink’ made from fruit juice and coconut jelly
The company introduced “Sappe Beauti Drink” under the concept “Just Drink and Beautiful,” marking the birth of the Functional Drink category in Thailand.
SAPPE Factory was established at Lam Luk Ka Khlong 13, Pathum Thani Province.
The company was renamed Sappe Public Company Limited.
The company was listed on the Stock Exchange of Thailand (SET).
SAPPE acquired a 40% stake in its subsidiary, All Coco
SAPPE entered a joint venture with Danone, one of the world’s leading food and beverage companies.
SAPPE achieved strong success in South Korea and France through its “Korea First & France First” strategy.
“SEVENTEEN,” the globally renowned K-pop boy band, was introduced as the first Global Brand Ambassador for Mogu Mogu, creating a new global phenomenon for the brand.
Sappe Public Company Limited (SAPPE), a leading beverage innovator and pioneer of the functional drink category in Thailand, operates its business under the philosophy:
“We better people’s lives through our innovative spirit.”
Driven by innovation, SAPPE fosters a culture of creativity, energy, and fun, reflected through both its products and organizational culture.
Today, SAPPE offers products across five categories, developed by Sappe Players and business partners. The company has long been a leader in Thailand’s functional drink market through the “Sappe Beauti” brand, while products made from Thai agricultural ingredients — including “Mogu Mogu,” “Sappe Aloe Vera,” and “All Coco” — are distributed in over 100 countries worldwide. SAPPE continues to pursue its ambition of building “SAPPE” into a globally recognized Thai brand.
Sappe Public Company Limited has evolved into a globally recognized brand through a series of significant milestones that reflect its continuous growth journey. The company’s origins date back to 1973 with a snack business under the “Piyajit” brand, before expanding into the beverage industry with the launch of “Mogu Mogu” in 2001 — the world’s first snack drink combining fruit juice with nata de coco.
Building on its innovative spirit, SAPPE has continuously introduced distinctive and differentiated products, including Sappe Aloe Vera and Sappe Beauti, becoming a pioneer in Thailand’s functional drink market. In 2014, the company was listed on the Stock Exchange of Thailand (SET), marking another important milestone in its business transformation and international expansion. Today, SAPPE continues to strengthen its global presence while elevating Thai brands onto the world stage through innovation, creativity, and sustainable growth.
Vision
Becoming the preferred and trusted global brand
driven by
a team of passionate and synergistic top talents
passionately working happily together in a dynamically innovative workplace.
Mission
Be an inspiring Thai model organization
delivering superior choices of food & beverages to better people’s lives
through our innovative spirit.
SAPPE operates under the philosophy, “We better people’s lives through our innovative spirit,” with creativity serving as the core driver of the business. The company continuously develops innovative products alongside efficient management practices. As the “Home of Innovators,” SAPPE’s success is built upon five core values:
Experimental
Creativity
Integrity for Sustainability
Do the Impossible
Dynamic with Speed & Never Give Up
Fun Teamwork
This positive and energetic culture inspires the creation of distinctive products and meaningful positive impact for people every day.
At SAPPE, innovation is not only a goal it is a way of life.
