{"id":10768,"date":"2026-05-18T04:14:23","date_gmt":"2026-05-18T04:14:23","guid":{"rendered":"http:\/\/10.10.7.12\/sappe\/csr\/?page_id=10768"},"modified":"2026-09-21T03:50:54","modified_gmt":"2026-09-21T03:50:54","slug":"customer-responsibility","status":"publish","type":"page","link":"https:\/\/www.sappe.com\/sd\/en\/customer-responsibility\/","title":{"rendered":"Customer Responsibility"},"content":{"rendered":"\t\t
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SAPPE places strong emphasis on consumer responsibility, encompassing product quality, safety, nutrition, and transparent communication, while also considering vulnerable groups. Guided by policies aligned with applicable laws and international standards, the Company is committed to developing healthier products with nutritional value, ensuring accurate and non-misleading communication, and promoting accessibility through diverse channels. This is supported by collaboration with relevant stakeholders and continuous improvement efforts.<\/h5>

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Customer Responsibility Targets <\/strong><\/h3>
– Launch at least 20 new products (New Product Development: NPD) per year.<\/h5>
– Customer satisfaction in Thailand and overseas: at least 80%.<\/h5>
– Increase the proportion of health-oriented products to no less than 50% of total products by 2030.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t
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Product Responsibility and \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Consumer-Centric Innovation\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The Company develops products based on a consumer-centric approach by leveraging data and technology to continuously analyse consumer behavior and needs. Insights are derived from retail channels, digital platforms, and consumer surveys to support effective product development and improvement aligned with market demand.
The Company focuses on product differentiation through quality, innovation, and design that addresses the diverse lifestyles of different consumer segments. This approach aims to deliver positive consumer experiences and create sustainable value creation over the long term.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t
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Product Safety, Quality, and <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Responsible Communication\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0 \u00a0 \u00a0 \u00a0 \u00a0The Company places strong emphasis on product safety and quality through a systematic product risk management approach covering product development, manufacturing processes, and consumer communication. Appropriate control measures are implemented, including clear labelling of product information, warnings, and usage instructions to support safe and informed consumer decision-making.<\/h5>
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\u00a0 \u00a0 \u00a0The Company is committed to communicating product information accurately, transparently, and without misleading content, while taking into consideration vulnerable consumer groups. All practices are conducted in strict compliance with applicable laws, standards, and relevant guidelines.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t
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Responsible Communication \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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and Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 The Company conducts its communication and marketing activities under principles of responsibility, with a focus on accuracy, transparency, and avoidance of misleading information or consumer exploitation, particularly for vulnerable consumer groups.<\/h5>
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0The Company has established a Responsible Marketing Policy based on principles of factual accuracy, prohibition of exaggerated claims, and avoidance of any communication that may lead to consumer misunderstanding. In addition, the Company has developed a Marketing Responsibility Roadmap to ensure alignment with applicable laws, regulations, and advertising standards in all countries where it operates.<\/h5>
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0The Company also defines clear guidelines for message content and communication materials to ensure they are verifiable, appropriate, and consistent with the cultural and consumer context of each region.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t
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Product Quality and Safety Standards and Certifications<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0 \u00a0 \u00a0 \u00a0 \u00a0SAPPE operates its manufacturing processes in compliance with internationally recognised standards and certifications to enhance product quality, safety, and consumer trust. These standards cover food safety, environmental management, and occupational health and safety, as well as religious certifications, business ethics, and relevant labour standards. This ensures that the Company\u2019s operations are aligned with applicable laws, regulations, and international best practices across all dimensions.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t
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Customer Responsibility Performance in 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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New product <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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developments (NPD) <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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to consumers in 2025.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Out of a target of 20 items<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t
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Proportion of \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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health-oriented <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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products accounted for<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Target of 50% by 2030<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t
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Customer satisfaction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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in Thailand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Against the target of no less than 80%.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t
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Customer satisfaction \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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in overseas markets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Against the target of no less than 80%.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t
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Cases or incidents involving complaints against <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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the company regarding customers\u2019 personal data.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tType<\/span><\/th>\n\t\t\t \t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t2025<\/span><\/th>\n\t\t\t \t\t\t\t <\/tr>\n\t\t\t <\/thead>\n\t\t\t \t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tCases or incidents involving complaints regarding customers\u2019 personal data\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t
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0<\/h5>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t \t\t\t <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t \t\t\t\t\t<\/div>\n\t\t\t\t
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Based on the Company\u2019s operations, there have been no cases or incidents involving complaints regarding the protection or management of customers\u2019 personal data. This reflects the Company\u2019s ongoing commitment to safeguarding the security and privacy of customers\u2019 personal data.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Collaboration with Partners and Stakeholders<\/h3>

SAPPE places strong emphasis on collaboration with partners and stakeholders to continuously develop products and enhance standards. This is achieved through co-creation initiatives, joint marketing activities, collaborative business planning and demand forecasting, as well as knowledge sharing with external organisations. These efforts aim to strengthen product quality, safety, and consumer responsibility.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t
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Thai Beverage<\/h4>

Industry Association<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t
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The Federation<\/h4>

of Thai Industries<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t
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National Food<\/h4>

Institute<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t
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Srinakharinwirot
University<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

SAPPE places strong emphasis on consumer responsibility, encompassing product quality, safety, nutrition, and transparent communication, while also considering vulnerable groups. Guided by policies aligned with applicable laws and international standards, the Company is committed to developing healthier products with nutritional value, ensuring accurate and non-misleading communication, and promoting accessibility through diverse channels. This is supported […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10768","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.sappe.com\/sd\/wp-json\/wp\/v2\/pages\/10768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sappe.com\/sd\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sappe.com\/sd\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sappe.com\/sd\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sappe.com\/sd\/wp-json\/wp\/v2\/comments?post=10768"}],"version-history":[{"count":17,"href":"https:\/\/www.sappe.com\/sd\/wp-json\/wp\/v2\/pages\/10768\/revisions"}],"predecessor-version":[{"id":11315,"href":"https:\/\/www.sappe.com\/sd\/wp-json\/wp\/v2\/pages\/10768\/revisions\/11315"}],"wp:attachment":[{"href":"https:\/\/www.sappe.com\/sd\/wp-json\/wp\/v2\/media?parent=10768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}